This primer first came to my attention from watching Emily Noel rave about it on YouTube and I've since seen it recommended on Byrdie, Bustle, and Rank and Style.
It performs similarly to its pricier counterparts, but it won't have you wincing as you reach for your wallet. The Milani Eyeshadow Primer is a fantastic under-$10 option. But sometimes you just need a great cheap find, especially on everyday staples. I don't mind splurging on beauty products when I know they're truly worth the extra cash. Milani Eyeshadow Primer performs as well as many other expensive options. Pros: Lightweight formula, easily blendable, waterproof, fragrance-free, wears up to 24 hours Too Faced Shadow Insurance comes recommended by editors at Best Products, Total Beauty, Into The Gloss, and Allure, and has a 4.6-star rating on Sephora based on more than 6,000 customer reviews. Otherwise, this primer works equally well underneath powder, liquid, and cream shadows. But the added intensity and long-lasting vibrancy are worth it. I've noticed that eyeshadows with matte textures are a bit more difficult to blend in when used on top of this primer because it has such a grippy, tacky finish. While I can't quite attest to the "waterproof, crease- and fade-proof coverage for up to 24 hours" claim, I can say that this primer keeps my eyeshadow looking so good at the end of the night that I procrastinate washing it off. You only need a very tiny dollop for each eye, so a single 0.35-ounce tube lasts for a long time. This primer has a light beige color, but as you rub it in, the color mostly disappears (at least on my very pale lids). It has a slippery, lightweight texture that blends seamlessly into my eyelids without tugging on the delicate skin. Too Faced Shadow Insurance is the one-size-fits-all primer that you'll use every day.Įyeshadow primer that you can use daily, opt for Too Faced Shadow Insurance. Updated on 9/16/19 by Les Shu: Updated formatting, links, and prices.
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You can opt for an eye primer that matches your skin tone or choose one in a different shade to add a boost of color beneath powder shadows. It's the best way to ensure your smoky eye will not budge - until you want it to, that is. Plenty of product categories simply do not live up to the hype but this is one of the few that does as a beauty journalist who has tested many of these products, including eyeshadows and eyeshadow primers, I would know.Įyeshadow primer usually comes in a neutral color and has a slightly tacky finish that allows eyeshadows, be they shimmer or matte, to stick down and stay down.
As the name suggests, it's what you put on to ensure that eyeshadow stays on all day. By clicking ‘Sign up’, you agree to receive marketing emails from InsiderĪs well as other partner offers and accept ourĮyeshadow primer is the single, most game-changing item I've added to my makeup collection over the years.
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